OWEN’S FISH CAMP REBRAND
THE GOAL
Owen’s Fish Camp is looking to update its identity to stay relevant, give its visuals a modern touch, and boost its market presence. With the industry changing, keeping the brand fresh and consistent is key to driving growth and keeping the audience engaged.
THE MISSION
Their mission is to provide fresh and locally sourced seafood from the Bay. They also aim to deliver exceptional service through their friendly staff, ensuring that every experience is an outstanding and notable one.
THE AUDIENCE
Their target audience includes locals and tourists in the Sarasota area who appreciate fresh, locally sourced seafood and Southern classics. The welcoming vibe also attracts families, groups, and visitors who want a taste of authentic Florida culture.
CURRENT BRANDING
As I researched their website and overall brand presentation, I gathered that it had not been updated in quite a while and was rough and over-complicated.
This poses to be a major problem for Owen’s Fish Camp, as there are multiple rival companies in the area, both local and chain franchises, with arguably more modern and attention-grasping branding to show.
After doing additional research on more up-to-date seafood businesses in the area and taking the time to get to know Owen’s Fish Camp and what they want to be known for, I knew exactly where I needed to start!
