FUTUREPROOF ‘26 BRANDING
THE GOAL :
FutureProof 26 is a week-long event focused on the future of motion design and student professionalism. Our goal is to inspire and connect students with industry professionals; the brand created around the event should speak to a creative and refined audience.
THE CONCEPT :
A dynamic, constantly shifting motion grid where elements change in style, type, composition, and color, but stay within the same structure.
This grid represents the motion design industry—a constantly evolving, interconnected space where designers, studios, and ideas can transform while remaining united in a shared framework.
Bold and fun typography, highly varied color palettes, and a wide range of variety create a fast-paced, loud, and entertaining visual.
